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Georgian

Director, Brand Strategy & Design + Naming

Owing much to its founders’ experience as former software entrepreneurs, venture capital firm Georgian focuses on growth-stage technology companies, and is uniquely positioned to understand the companies they partner with better than most. Georgian is not a typical VC—proving it, they’ve built a data-driven platform that helps solve key challenges CEOs face as they grow their businesses; adding to the value of its own portfolio and enabling Georgian to disrupt the traditional VC space. I provided strategic oversight and creative direction to the team rebranding Georgian. The aim was to develop a brand that better mirrored the energy and innovation of its partner companies while appealing to prospective partners and talent. The resulting brand is a true expression of the firm’s culture and values, stands out in the VC brand landscape, and continues to attract the best.

Owing much to its founders’ experience as former software entrepreneurs, venture capital firm Georgian focuses on growth-stage technology companies, and is uniquely positioned to understand the companies they partner with better than most. Georgian is not a typical VC—proving it, they’ve built a data-driven platform that helps solve key challenges CEOs face as they grow their businesses; adding to the value of its own portfolio and enabling Georgian to disrupt the traditional VC space. I provided strategic oversight and creative direction to the team rebranding Georgian. The aim was to develop a brand that better mirrored the energy and innovation of its partner companies while appealing to prospective partners and talent. The resulting brand is a true expression of the firm’s culture and values, stands out in the VC brand landscape, and continues to attract the best.