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Day & Ross

Director, Brand Strategy & Design
I directed brand strategy and design teams at Jacknife to refresh Day & Ross, the iconic North American transport and logistics company, as it aimed to update and define its brand story and identity to better communicate its values, vision, history and future-looking aspirations. We developed a brand platform with “Delivering What Drives You” as the theme guiding a more inclusive and cohesive narrative for a company challenged with reaching a diverse audience of internal and external stakeholders, all of whom had different perceptions of and experiences with Day & Ross. Deliverables also included refreshed visual identity system including logo, colour palette, photography and content direction, and sample applications used to execute the client’s internal launch plan, including employee premiums, calendar, video animations, and launch video telling the story of the new Day & Ross. And of course, with its legion of trailers serving as moving billboards across North America we gladly took the opportunity to update the decal design for the entire fleet.

I directed brand strategy and design teams at Jacknife to refresh Day & Ross, the iconic North American transport and logistics company, as it aimed to update and define its brand story and identity to better communicate its values, vision, history and future-looking aspirations. We developed a brand platform with “Delivering What Drives You” as the theme guiding a more inclusive and cohesive narrative for a company challenged with reaching a diverse audience of internal and external stakeholders, all of whom had different perceptions of and experiences with Day & Ross. Deliverables also included refreshed visual identity system including logo, colour palette, photography and content direction, and sample applications used to execute the client’s internal launch plan, including employee premiums, calendar, video animations, and launch video telling the story of the new Day & Ross. And of course, with its legion of trailers serving as moving billboards across North America we gladly took the opportunity to update the decal design for the entire fleet.