Bridging brand strategy, creative direction and design to refresh tired brands, reboot purpose-seeking organizations and launch entrepreneurial challengers.
Who is Cleverson? What do you do?
Over 25+ years I’ve applied calculated creative thinking (and doing) for brands across a broad spectrum of business and consumer categories; a diverse clientele that includes Toronto FC and Toronto Raptors brand launches, OLG, Nestlé, Saputo, Arterra Wines, Aphria, Ted Rogers School of Management, Green Shield Canada, MDA, TruShield Insurance, Laurentis Energy Partners, Great Canadian Entertainment, and Meridian Credit Union to name just a few.
Brand Strategy
Connecting the insights others overlook to craft compelling brands.
- Strategic Leadership & Consultation
- Brand Audits & Research
- Positioning & Brand Narrative
- Name Development
- Innovation & Ideation
Creative Direction
Balancing intelligence and artful expression to design engaging brand content.
- Campaign Ideation
- Art & Copy Direction
- Film/Video & Animation
- Radio/Audio
- Branded Environments & Experiences
Design
Direction and creation of design assets, guides and experiences that bring brands to life.
- Corporate Branding & Identity Design
- Photography & Illustration Direction
- Visual Systems & Brand Guides
- Packaging Design
- Wayfinding & Signage
Cleverson is Rick Amaral… Rick Amaral is Cleverson. I design brands that are relevant and meaningful to their audiences; whose stories are crafted to be sustainable, scalable and provide a clear competitive advantage. Bridging the roles of strategist and designer, Cleverson offers senior brand consultation and creative direction to in-house and agency teams from ideation and concept development to guiding the production of deliverables such as brand guides, print and digital communications & campaigns, film and video content, branded environments, experiences and packaging.
Over 25+ years I’ve applied calculated creative thinking (and doing) for brands across a broad spectrum of business and consumer categories; a diverse clientele that includes Toronto FC and Toronto Raptors brand launches, OLG, Nestlé, Saputo, Arterra Wines, Aphria, Ted Rogers School of Management, Green Shield Canada, MDA, TruShield Insurance, Laurentis Energy Partners, Great Canadian Entertainment, and Meridian Credit Union to name just a few.
Brand Strategy
Connecting the insights others overlook to craft compelling brands.
- Strategic Leadership & Consultation
- Brand Audits & Research
- Positioning & Brand Narrative
- Name Development
- Innovation & Ideation
Creative Direction
Balancing intelligence and artful expression to design engaging brand content.
- Campaign Ideation
- Art & Copy Direction
- Film/Video & Animation
- Radio/Audio
- Branded Environments & Experiences
Design
Direction and creation of design assets, guides and experiences that bring brands to life.
- Corporate Branding & Identity Design
- Photography & Illustration Direction
- Visual Systems & Brand Guides
- Packaging Design
- Wayfinding & Signage
Let’s make cool sh*t together!
I find joy in lighting fires rather than putting them out, and love playing with good people to bring great ideas to life!
I find joy in lighting fires rather than putting them out, and love playing with good people to bring great ideas to life!